HabitStack Podcast
Join us for honest, informal conversations with startup and agency founders who are deep in the trenches, actively growing their businesses.
Instead of glorified success stories, we share authentic experiences about the ongoing battles, everyday wins, and relatable struggles.
Perfect for entrepreneurs navigating the challenging middle stage of growth, this podcast offers real insights and genuine advice from peers who are right there with you.
HabitStack Podcast
“People Absorb the Bias of Whoever They Report To” and other observations from Renée Holiday
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Startups often hit a point where spreadsheets and gut feel stop working, and Renée Holiday, a fractional sales and revenue operations leader, knows the signs. She joins host Scott Ward on the HabitStack Podcast to explain how founders can spot that moment. Renée breaks down how sales ops and RevOps differ and why RevOps needs authority across sales, marketing, and customer success to fix problems no single department owns. She explains how chaos costs money and why waiting only makes the cleanup bigger. They discuss why she recommends RevOps report to the sales leader rather than the CFO, how each reporting line shapes priorities, and why leaders must back their RevOps person when top sellers push back. Renée explains her carrot and stick approach to adoption, including small time savers like email integration and an AI class for sales reps. She also covers using a monthly 30 minute company update to build transparency, standardizing on one set of tools to prevent silos, defining roles and handoffs between sales and customer success, and tying marketing spend to closed deal ROI.