HabitStack Podcast
Join us for honest, informal conversations with startup and agency founders who are deep in the trenches, actively growing their businesses.
Instead of glorified success stories, we share authentic experiences about the ongoing battles, everyday wins, and relatable struggles.
Perfect for entrepreneurs navigating the challenging middle stage of growth, this podcast offers real insights and genuine advice from peers who are right there with you.
HabitStack Podcast
B2B Storytelling and Team Empowerment: Alisa Manjarrez on Stories Bureau's Evolution
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In this episode of the HabitStack Podcast, host Scott Ward interviews Alisa Manjarrez, managing director of Stories Bureau, a creative agency focused on B2B marketing and internal corporate storytelling through presentations, videos, and podcasts. Alisa shares what she's learning from Multipliers by Liz Wiseman about scaling herself as a leader. The conversation explores how Stories Bureau evolved from presentation design for market research professionals at companies like Mars Wrigley into narrative podcasts and video production. They discuss why small companies should ignore advice to be on every social platform and instead master one channel at a time, while leveraging the research behind Fortune 500 messaging strategies for their own audiences. Alisa explains why podcasting isn't going out of style despite the average podcast getting only 30 listens, how 1,000 listens puts you in the top 10%, and why podcasts are the new book as proof of expertise. Alisa shares how she's repositioning Stories Bureau to lead with relationship-driven partnership rather than just showcasing work like competitors.