HabitStack Podcast
Join us for honest, informal conversations with startup and agency founders who are deep in the trenches, actively growing their businesses.
Instead of glorified success stories, we share authentic experiences about the ongoing battles, everyday wins, and relatable struggles.
Perfect for entrepreneurs navigating the challenging middle stage of growth, this podcast offers real insights and genuine advice from peers who are right there with you.
HabitStack Podcast
Writing for Humans and Machines: Belinda DiGiambattista on Growing Good2bSocial
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Scott Ward interviews Belinda DiGiambattista, CEO of Good2bSocial and founder of Choose Your Metric. Belinda shares her entrepreneurial journey from Fortune 500 financial services to building Butter Beans, a school lunch company she grew from zero to 5,000 lunches a day before selling in 2017, and how those lessons shaped her consulting work and eventual acquisition of Good2bSocial, a digital marketing agency serving the legal industry. The conversation explores Belinda's philosophy that every business needs one primary North Star metric that drives decisions and eliminates distraction. Belinda explains how her non-digital marketing background gives her a beginner's mind advantage, helping her team focus on actionable insights rather than raw data. They dive into leadership development through training, delegating with trust, and using mission, vision, and core values as a decision-making framework that scales culture without requiring the founder to be involved in everything.