HabitStack Podcast

VR Training and Wildly Important Goals: Rami Kalla on Building Point In Time Studios

Scott Ward

In this episode of the HabitStack Podcast, host Scott Ward interviews Rami Kalla, president and founder of Point In Time Studios, an VR/AR production company. Rami shares how Point In Time creates VR training experiences for first responders and TSA agents in life-or-death situations where officers can practice handling bomb threats and other dangerous scenarios. They discuss Rami's transition from artist to business leader after meeting Tony Robbins, realizing he was the constraint as the company tried to scale, and implementing a hybrid of EOS and Scaling Up frameworks with daily huddles, weekly L10 meetings, and annual summits. Rami explains why he added the Four Disciplines of Execution's concept of Wildly Important Goals to rally his team around single objectives like increasing gross profit or landing a Super Bowl commercial, and how this laser focus helped them achieve national spots on MSNBC and CNN.