In this episode of the HabitStack Podcast, host Scott Ward interviews Bobbie Carlton, founder of Innovation Women, Innovation Nights, and Carlton PR & Marketing. Bobbie runs a unique business structure where her entire team works for Carlton PR & Marketing and treats her other ventures as clients, with Innovation Women being her largest and "dream job" client. The conversation explores how Bobbie built Innovation Women, a speaker platform connecting underrepresented voices with conference organizers. They discuss the challenge of building a double-sided marketplace, how Bobbie solved the chicken-and-egg problem by collecting calls for speakers to attract more speakers who then referred event organizers back to the platform, and why she crowdfunded 200 speaker profiles before the platform even existed. Bobbie shares her vision of reaching 10,000 speakers explains the five Cs of public speaking: competence, confidence, connections, credibility, and compensation. They dive into why live events and in-person connections will become more crucial as AI makes it harder to distinguish what's real online, the underutilized power of events as a marketing channel, and how Innovation Nights became the primary source of client referrals for her PR agency. Bobbie reflects on the importance of standard operating procedures when transitioning from managing individual contributors to leading leaders, and hiring people better than yourself.