Scott Ward, host of the HabitStack Podcast, interviews Brian Swan, co-founder with his wife Rhonda of the Unstoppable Branding Agency. Brian shares his unconventional journey from robotics engineer selling actuators to SpaceX to becoming a branding and PR expert. After his wife Rhonda left pharmaceutical sales to pursue affiliate marketing and generate significant income, Brian left his engineering career in 2004. When they lost everything in the 2008 financial crisis, they pivoted to branding themselves as "the Unstoppable Family" while traveling the world. The conversation explores how Brian and Rhonda now help seven-figure to nine-figure founders get media exposure and credibility through PR on platforms like Forbes, USA Today, and the New York Stock Exchange. They dive into Brian's immersion in the tokenization and DeFi space, how fractional ownership through blockchain is reshaping asset ownership, and why Brian emphasizes that everyone has a story worth telling. The episode covers their company evolution from 50 employees during COVID to a lean team of 10, the importance of culture and values, and how they hire from trusted communities. Brian shares his morning routine, his participation in the Wake Up Warrior men's group, and how his father's death from AIDS at his coming-of-age shaped his philosophy of living fully now rather than deferring life until retirement.