Scott Ward, host of the HabitStack Podcast, interviews Karley Cunningham, founder of Big Bold Brand and creator of the Surefire Method. They explore how Karley's approach goes far beyond traditional branding to create business-wide alignment that drives accelerated growth. Karley shares how clients using the Surefire Method have doubled revenue year over year and achieved five-year goals in half the time by codifying their core beliefs, values, and unique brilliance. The conversation tackles the dangerous gap between stated values and actual behavior, using a powerful example of how finance departments can destroy client relationships built over years. They discuss why taking a strong market position requires courage, the tension between data-driven decisions and authentic company identity, and how first-time founders often let insecurity drive scattered strategy. Karley explains why every department must embody company values and how clarity, codification, and confidence form the foundation for sustainable business growth.