In this episode of the Habit Stack Podcast, host Scott Ward speaks with Cruikshank, founder of CTRS Market Intelligence. Aaron provides an in-depth explanation of market intelligence, emphasizing its importance in understanding external factors that impact businesses. He differentiates between market intelligence and market research and details how CTRS helps businesses, from startups to enterprises, make informed strategic decisions. Aaron shares the challenges of scaling a service business, the importance of SOPs, and lessons learned from his company's growth fluctuations. The conversation also touches on the nuances of market entry, regulatory considerations, pivot strategies, and the value of having a learning mindset. Aaron underscores the significance of external validation for financial and strategic planning.